topBrass business accelerator help convert your branding credits into a sales leads …
Akulmach has developed the lead generation process for successful small business owners who are continuously looking to expand their customer base and grow their businesses. Business growth can be a difficult and long-term process, though. One of the foundational elements of growing a business is having access to a steady stream of sales leads. For the purpose of creating qualified leads for our clients we plan as per below:
- Identify Target Audience
The first step of lead generation is identifying your target audience. You can’t successfully reach and sell to your ideal customer if you don’t know exactly who that is, so it’s important to research your audience and come up with a clear picture of who they are, where they live, what they like to do, how much money they make, what their lifestyle and personality is like, etc.
We could also create a comprehensive marketing plan as part of this step if our clients wishes.
- Pick Promotional Methods
In order to generate leads, you need a promotional plan that will get your products and services in front of members of the target audience. There are a number of ways we can promote your business, and again, you will want to use the marketing plan to identify the most effective methods for your business.
Some ideas include an informational website, a blog, social media, speaking engagements, industry events, current customer referrals, pay per click (PPC) advertising, and traditional advertising.
- Create a Sales Funnel
After having identified target audiences and have determined how best to reach them, you need to have a plan for collecting contact information. The first part of the process involves funneling all prospects to a standard form or landing page that encourages them to share their contact information, generally in return for a free gift, a coupon, a sample or some other value-added incentive.
Akulmach has relationship with top Data companies and could help in buying the right data for our clients at optimum cost.
At this point, it is vital to have a customer relationship management (CRM) database that will help keep track of potential customers through the process.
- Use an Emails and Newsletter to Build Relationship and run campaigns
Akulmach has process of creating sales objectives broken down as various initiatives and run all such initiatives as email campaigns. Such campaigns’ help us generate the qualified sales leads.
- Drip Marketing
Drip campaigns work by slowly, methodically making your argument in a series of messages, with a healthy amount of time difference in between each one. This is the classic challenge of staying “top of mind” with leads and contacts — Akulmach use some techniques to impress the client about services and products. The trick is to space your communication out over time, so that when the time does come where someone is ready to make a purchase, chances are they’ve heard from us recently.
- Leverage Social Media to Connect and Engage
Social media provides a number of opportunities for small businesses to create conversations with prospective customers and generate new leads. We use our state of the art topBrass platform to reach out to about 700,000 online followers.
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